By: Linda Hall, assistant editor for Hawke’s Bay Today. 

There is nothing worse than an uncomfortable pillow. Personally I like mine soft, others like them firm.

Most of us have experienced long nights away from home tossing and turning and cursing for not bringing our own pillow.

So when I heard about the new luxury Wright Wool Pillow I was intrigued.

Based and made in Waipukurau the pillows were the idea of The Wright Wool Company managing director Philippa Wright.

I meet with Philippa and over a cup of coffee she told me how the 100 per cent wool pillows were developed.

“My daughter Rebecca owns and operates Tahuna Holiday homes in Queenstown,” Philippa said.

“She wanted to have nothing but the best for her guests including wool-filled pillows. I am a 50 per cent shareholder in The Natural Wool Company LLC in the US. We make and supply wool pillows for hospitality and home. However, the cost of getting those pillows back to New Zealand was just too high.”

So not letting a little thing such as manufacturing the pillows herself get in Philippa’s way, this savvy businesswoman approached Jomawool to supply their wool-knops and just like that a new business was created.

Philippa pulled some samples from her bag, showing me the difference between normal wool and the crimped wool used in her pillows. The crimped wool is just beautiful — bouncy and soft.

Crimping increases the bulk by 40 to 50 per cent, giving the wool such a beautifully soft feel.

Each pillow has 750gm of wool in a zipped pillow protector.

“You can take some out or add more to suit yourself. They are completely adjustable and easy to mould into your neck or head,” Philippa said.