CFW Videos

Synthetic Vs Wool – What’s the Difference?

2019-04-24T16:49:28+12:00April 24th, 2019|CFW Videos|


What’s the Difference?

Wool has inherent natural properties that benefit the planet in so many ways. The planet is choking from waste plastic and man-made fibres that are being discarded in its oceans and the land every single day. In terms of consumer fibre choice there is still a disconnect as to what contributes to being man-made, synthetic […]

Two Jumpers – What’s the Difference?

2019-04-24T16:48:06+12:00April 24th, 2019|CFW Videos|


What’s the Difference?

Wool is biodegradable in soil or water. When wool is disposed of in soil or water, it takes a very short time to break down, whereas most synthetics and plastics are extremely slow to degrade, if at all. At the end of its useful life, wool can be returned to the soil or the marine […]

Two Carpets – What’s the Difference?

2019-04-24T16:46:21+12:00April 24th, 2019|CFW Videos|


What’s the Difference?

Carpet cleaning safety. Wool carpets have a natural resistance to spills and stains and can be cleaned easily with a natural water solution of mild detergent. Unlike polypropylene carpets which are cleaned with bleach, leaving toxic residues. Choose Safety, #ChooseWool.

The Campaign for Wool hopes that the publicity surrounding the plastic contamination of our world has […]

Two Curtains – What’s the Difference?

2019-04-24T16:43:42+12:00April 24th, 2019|CFW Videos|


What’s the Difference?

Wool is a fire safe solution. High in water and nitrogen content, wool is naturally flame-retardant. Wool does not melt, drip or to stick to the skin causing burns, and when subject to extreme heat it produces less smoke and less noxious fumes. Wool’s requires high levels of oxygen in order to burn and has […]

Choose Wisely – Check it’s Wool

2019-04-24T16:44:23+12:00April 24th, 2019|CFW Videos|


What’s the Difference?

Highlighting the Campaign for Wool’s core messaging of wool being Natural, Biodegradable and Renewable, this film is a call to action for consumers to make a difference with their fibre choice and to Choose Wisely and #Check It’s Wool.

With the emphasis on #SlowingFashion and to combat the current throw-away culture, research shows that the average […]